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In its newest annual report, Meta revealed it invested $19.9bn in its Actuality Labs division final 12 months, a brand new excessive after greater than a decade of heavy losses. The unit develops its Ray-Ban Meta smart glasses, which Zuckerberg final week referred to as a “actual hit”, in addition to its Quest VR headsets, which have been slower to take off. The corporate offered 1mn units of its Ray-Ban glasses in 2024, in accordance to an individual accustomed to the matter.
The Silicon Valley-based firm’s cumulative investment in VR and AR product improvement and acquisitions has now exceeded $80bn for the reason that initiative started in 2014 when it purchased VR headset maker Oculus, in accordance to analyst estimates and Monetary Instances’ calculations based mostly on firm disclosures.
Meta’s annual report mentioned it anticipated the division’s annual investments to improve additional in 2025, suggesting that greater than $20bn can be added to that whole this 12 months.
The figures present the extraordinary price of Zuckerberg’s long-term effort to construct a brand new computing platform that might sooner or later change smartphones and scale back Meta’s dependence on Apple’s and Google’s units for distribution of its apps and companies. As a part of this, Meta is racing to develop extra subtle AR glasses that overlay content material on to the true world, unveiling its prototype Orion in September as rivals Apple and Google work on related merchandise.
“Meta’s investments in Actuality Labs are eye watering, but it’s not clear if they’re unreasonable when you consider it could possibly construct the enterprise that it’s wanting to be, which is changing [Apple’s] iOS,” mentioned Matthew Ball, a tech investor and writer of The Metaverse.
Meta declined to remark.

Three years after Fb’s father or mother firm rebranded itself as Meta to spotlight its imaginative and prescient of constructing a “metaverse”, or on-line digital world, Actuality Labs introduced in $2.1bn in income in 2024, up 13 per cent on the earlier 12 months. Its working losses hit a brand new excessive of $17.7bn final 12 months, up 10 per cent.
The unit has generated $10.1bn in income since 2019, the primary 12 months that Meta began to disclose monetary outcomes for it.
Over the previous 12 months, Zuckerberg has shifted focus from speaking about creating an avatar-filled metaverse to touting progress in creating smart glasses powered by quickly creating AI expertise.
In Meta’s earnings name on Wednesday, he was enthusiastic in regards to the outlook for its “AI glasses”, that are produced in partnership with Ray-Ban’s father or mother firm EssilorLuxottica.
“This might be a defining 12 months that determines if we’re on a path in direction of many a whole bunch of hundreds of thousands and finally, billions of AI glasses, and glasses being the subsequent computing platform like we’ve been speaking about for a while — or if that is simply going to be an extended grind,” he mentioned.
The light-weight glasses have tiny cameras, microphones and audio system constructed in, permitting the wearer to take images, hear to music and chat with an AI assistant. Meta is planning to launch a brand new model later this 12 months that characteristic a small show for the primary time, the FT has beforehand reported.
Its Quest VR headsets, which price $300 and upwards for the newest mannequin, are nonetheless struggling to obtain mainstream attraction, with analysts and video games builders estimating about 30mn items have been offered to date. Zuckerberg mentioned the variety of individuals utilizing Quest units and Horizon working system “has been steadily rising”.
Ball mentioned Meta’s tens of billions of {dollars} of losses from VR and AR was not dissimilar in scale to different efforts by Massive Tech corporations to enter new product classes, evaluating it to Microsoft with its Bing search engine, Amazon’s Alexa assistant and Echo units, and Google’s cloud computing unit.

He estimated Meta’s cumulative working loss to date in Actuality Labs to be $75bn, in contrast with greater than $50bn for Amazon’s Alexa and over $30bn for Apple’s VR and AR improvement, together with its Imaginative and prescient Professional headset, a dearer rival to Meta’s Quest.
“Loads of consideration is paid to Zuckerberg’s wager on Actuality Labs however that’s partly as a result of they select to discretely report it,” Ball mentioned. “All of their rivals have investments which might be comparable that they don’t floor.”
Meta’s Actuality Labs investments are smaller than the “a whole bunch of billions of {dollars}” that Zuckerberg mentioned he deliberate to spend on AI infrastructure “over the long run”.
Regardless of these capital-intensive efforts, Meta stays extremely worthwhile, thanks to its profitable internet advertising enterprise. Web revenue grew by 60 per cent final 12 months to $62.4bn.