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The Recording Academy, which runs the present, stated the present is required greater than ever. Trustees say the night will double as a charitable occasion to lift cash and honour each the victims and the emergency responders who risked their lives.
Nevertheless it will look totally different than years previous.
Showrunners want to strike the proper tone honouring the victims of the fireplace and displaying a defiant Los Angeles that will persevere. However there’s concern the optics of wealthy celebrities dolled up with smiles on a purple carpet may come off as tone deaf.
Recording Academy CEO Harvey Mason Jr. stated that the present embody a reimagined format, scaled-back purple carpet and a extra reflective tone.
He highlighted the financial affect, noting that 1000’s depend on Grammy-related work, notably in the service business. He framed the occasion as a logo of resilience, arguing that cancelling wouldn’t profit the metropolis or music business.
“Cancelling, pushing, shifting doesn’t accomplish what us standing collectively” does, Mr Mason argued in a webcast. The present will be “unifying and coming collectively, honouring music, but additionally utilizing the energy of music to heal, rebuild and supply providers to individuals who want it”.
“I feel this may be certainly one of the most essential Grammy weeks we have ever had.”
Mr Mason advised the New York Occasions that they consulted a variety of public officers about whether or not they need to maintain the occasion – together with the metropolis’s mayor and California Governor Gavin Newsom – and whether or not it will hinder fireplace response efforts.
“They strongly recommended that we proceed ahead with internet hosting the occasion,” he advised the outlet. “Everybody stated there’s nothing good that comes from suspending.”
However there are nonetheless worries that the evening will be a nasty search for the music business.
“I truly do not assume that the Grammys needs to be occurring,” Elyn Kazarian, a artistic director in the music business, advised the BBC.
“It is simply very bizarre to me that there are going to be celebrities on a purple carpet sporting costly garments whereas folks in different components of the metropolis are struggling and whose livelihoods have been destroyed.”
